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이익충돌 상황에서 공개가 자문행동에 주는 효과: 자문가역할수행집단과 사익추구집단의 비교

Factors affecting Disclosing conflicts of Interest on consultation: comparison with Role-oriented and Self-interest Groups

한국심리학회지 : 문화 및 사회문제 / Korean Psychological Journal of Culture and Social Issues, (P)1229-0661; (E)1229-0661
2016, v.22 no.1, pp.1-18
김수빈 (연세대학교 교육대학원)
김지혜 (연세대학교 심리학과)
정경미 (연세대학교)
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초록

이익충돌은 경영, 의학, 연구 등 자문이 필요한 상황에서 윤리문제를 일으키는 주요인 중 하나로 파악된다. 실제 현장에서는 공개를 해결책으로 주로 사용하고 있으나, 공개의 효과에 대한 기존 연구들의 보고는 일관적이지 않다. 본 연구에서는 개인의 이익추구 성향에 따라 공개가 자문 행동에 주는 효과가 달라지는지를 실험적으로 연구하였다. 참가자는 20대에서 40대의 성인남녀 190명(남: 65명, 여: 125명)으로, 온라인으로 실험과 설문조사에 응답하였다. 실험에서 참가자는 자문가가 되어 가상의 파트너에게 정보를 제공하였다. 이때 참가자는 자문가로서의 역할을 수행하면 적은 보상을 받으나 사익을 추구하면 많은 보상을 받게 되는 이익충돌 상황에 노출되었다. 총 2개의 과제 중 첫 번째 과제를 통해 자문가 역할을 최대화하는 집단과 사익추구를 최대화하는 두 집단으로 구분하였다. 두 번째 과제에서는 이 두 집단에게 각각 이익충돌 상황에 대해 공개 여부를 자발적으로 결정하게 한 뒤 공개여부가 후속적인 자문행동에 어떠한 영향을 주는 지 탐색하였다. 연구 결과, 자문가역할수행집단과 사익추구집단 간 공개여부의 선택비율에는 차이가 없었다. 그러나, 두 집단 간 공개여부에 따라 자문행동에는 차이를 보였는데, 자문가역할수행집단에서는 자발적으로 공개를 선택한 집단이 비공개를 선택한 집단에 비해 파트너에게 정확한 정보를 제공해 주었다. 반면, 사익을 추구한 집단에서는 공개 여부가 자문행동에 영향을 주지 않았다. 이러한 결과를 바탕으로 연구의 의의와 더불어 후속 연구를 위한 제언을 논의하였다.

keywords
이익충돌, 공개, 자문행동, 성인의 도덕성, 도덕적 행동, Conflicts of interest, Disclosure, Consultation, Moral behavior, Adults' Morality

Abstract

A conflict of interest (COI) places people in ethical dilemma when providing consultation in a field of business, medical/pharmaceutical industry, research etc. Disclosure is a commonly adopted strategy for the adverse effect of COI, but previous studies have reported inconsistent results. This investigated whether individual differences in pursuing self-interest influence differently on consultation behavior during voluntary- or no-disclosure of COI conditions. A total of 190 adults participated in an on-line experiment which consisted of two tasks. On the 1st task, participants were divided into either a role-oriented group or a self-interest group depending on their consultation choice on the task. On the 2nd task, participants were required to choose whether to disclose COI to his/her virtual partner and provided consultation to them. No group differences were found in frequency of choosing voluntary disclosure. For the role-oriented group, the voluntary disclosure group provided unbiased information to the virtual partners than the no disclosure group. However, no group difference between voluntary- and no-disclosure group in the self-interest group. Implications and limitations are further discussed.

keywords
이익충돌, 공개, 자문행동, 성인의 도덕성, 도덕적 행동, Conflicts of interest, Disclosure, Consultation, Moral behavior, Adults' Morality

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